Wow, it is easy to get caught up in running your business, finding content, following up with leads and all the rest. This is just a little rant that I am sure you can relate to.
I was up early today, had a few extra things to accomplish. At first, I thought great, had some fresh coffee, finished an article I had been working on, I go to finally hit the publish button and there it was, my new found opportunity to spend the rest of the day fixing plugins and broken links.
Normally I do a pretty good job of setting up plugins and have had no major problems for over a year now and all of a sudden, Bam. So the rest of the morning was trying to fugure where it was coming from, I deactivated all plugins and reactivated one at a time, trying to see at what point things went south. I thought I had it a couple of times and refresh the screen (drum roll in the background…) two author boxes different format with same wording what a mess. Thoughts of yelling at the screen flashed in my head…cause that always works right.
Anyways, I got it untwisted and back on track, but it did make me realize that a little maintenance goes a long way. I don’t know how long it had been that way or what other affects it had, but I am now putting link and plugin checks in my priority list.
Hope you could relate to my plight of the day and maybe even glean an idea or two. Now let me see if that plugin works when I hit publish.
Have you noticed yourself riding peaks and valleys with your business and life, trying to figure out how to make things level out and easier managed? Although there are many causes and resolutions, this one mindset issue can be attributed for many peoples success or lack thereof. This article will help you answer the question; Is this mindset issue holding you back…let’s find out.
We Are Where We Are….That Is Where We Are
That is the stone cold reality of it, we are where we are. How we choose to with this reality can be one of the biggest keys to the success of your journey. In some way or other, we all have to deal the fact that stuff happens and sometimes it just keeps on happening. That’s okay it is where you are and it is what is.
What I am getting at is that if you are holding on to the things that happened to you be it a traumatic experience, or series of them as was in my case, you cannot move forward with any hope of sustainability. Not to say that you will not encounter success’s along the way, but if you find yourself having failures after and having to start over, than likely it can be directly attributed to how you see and accept yourself ,that consciously or sub-consciously you are not worthy of huge success.
Don’t you believe it, you are. It is like the old Achilles heel “what you resist persists”, if old haunts aren’t dealt with, your energy is absorbed with the past and stifles your ability to move forward with focus. Once You Can Accept Yourself “AS IS” … There Is No Need Hang On Now the past is dealt with, now that you have accepted yourself as is, no longer do you have to put your valuable energy there. The next step is to let go of all the resolved or unresolved negativity, there is no way for you to change the past so giving it thought only holds you back.
You can make this your “reset” date, starting over with you being the main focus, your vision, your dreams. Although we are all dealt a different set of events throughout our lives, we all share the ability to take charge of future events that will shape our lives in accordance of our own thoughts and aspirations.
Avoid The Dream Stealer At All Cost…
Take caution when you feel a dream stealer trying to get a hold of you, they are the ones who make you feel defeated in your endeavors before you even start or who convince you not to dream at all because you will never make it, your not special…well you get the drift.Face it, mediocrity loves company and so many people are so miserable about the hand they were dealt that instead of doing anything positive for themselves, they get a evil satisfaction of crushing the dreams of others, very sad indeed. But that is life and those people will always be around, how you choose to let them affect you will play a big part in your success. Avoid the dream stealer.
In some ways, writing online sales copy is different from writing traditional sales letters. But in other ways the two are alike. One similarity has to do with calls to action. In both cases, they are crucial and must not be overlooked.
A call to action is quite simply telling your reader what you want them to do. Phrases such as “Call now” and “Click here to buy” are examples. There is nothing complicated about a call to action, yet all too often it is forgotten.
Why Is a Call to Action Important?
When you’re writing your sales copy it is obvious to you why you are writing it. You want people to purchase your product or service, so it can be easy to forget to tell them to do that. At first glance, it may seem quite unnecessary, let’s explore.
Think about it for a minute. There is no doubt people today are quite busy with their day-to-day activities. They have work and family to think about. In their spare time they have hobbies and entertainment to keep them busy. There is no shortage of things to occupy their minds.
When reading a sales letter they often read what they see and that’s it. Certainly, if the reader stopped to think about it, they would realize that the copy is urging them to make to action. Most of the time they don’t.
They think, “Gee, that sounds nice,” and go on about their business. Without a call to action your reader lacks direction and has no choice but to move along. In an online sales letter this is even more of a problem.
The Internet is loaded with information and your sales page is one of millions that are out there waiting to be read. You could have the most compelling sales copy in the world, but without a call to action, your sales will not be as good as they could be. Another reason for a call to action is to let customers know what course of action they should take.
If you don’t tell them to click the link or call the toll-free number to order, they may not know what they need to do. Instead of investigating they may just look elsewhere.
Where Does the Call to Action Go?
The most common place for a call to action is at the end of the sales letter right before the signature and P.S. There should definitely be a call to action in that very place. There are other places that you can add a call to action for added convenience and visibility. If your sales letter is long you could consider putting a call to action after each main section.
I recommend a max of three links throughout the body and if you close with a post script message(PS), finish by adding one more. Some readers could make up their minds without reading all the way to the bottom, while other readers may read all the way through but go back to look over the details again. Letting them know what they need to do to order when they are ready will help to seal the deal.
Calls to action are important in any kind of sales letter, but they are essential in online sales copy. A few simple words is all it takes to let your readers know what they need to do to get their hands on your product, service or resource and those words can increase your sales greatly.
Not only does the call to action help you to direct your traffic, it also helps you to control the written conversation and position you as the expert. By providing valuable content your call to action can be the easy transition to your desired outcome…the click to your offer.
I hope you have found value in this article and were able to glean a nugget or two. Please share with someone who may benefit.